Built on trust.
Sustained by relationships.
When Essawy Group opened its doors in Cairo in 1997, Egypt's IT market looked nothing like it does today. Computers were a luxury, the internet was dial-up, and the concept of a professional distribution network was still forming. What began as a small trading operation has, over twenty-seven years, become one of the country's most durable and respected technology distributors.
Today Essawy Group operates from Cairo with a dedicated Saudi Arabia office, supplying the breadth of what Egyptian and MENA retailers need — gaming peripherals, computing hardware, mobile accessories, networking infrastructure and surveillance systems. Our portfolio is a focused, authorized lineup, and our role as official Redragon distributor in Egypt places us at the center of the country's fastest-growing consumer electronics category.
But the scale isn't what we emphasize when we talk about who we are. What matters is the consistency — the fact that every major brand we carried in 2010 is still with us, that our oldest retail partners have been ordering from us for over a decade, and that when a buyer picks up the phone to place an order, they reach someone who has been at Essawy for half their career.